As Chris and I have continued to work through various aspects of opening Virginia Beer Co., we have started to establish a humble online presence. We figured it would be better to have some presence in the world than none at all. So while we may still be a little ways off from our physical (eg, liquid) presence in the craft beer industry, we can at least reach into the world and connect with like-minded individuals and entities. The power of the online world and social media is such that even before a drop of sweet, sweet beer is produced for public consumption, we can span VBC across the state, the country, and the world, unveiling our plans to the public at large. It’s thrilling to put something like a link to a blog post out on Twitter and see the kind of response – any response really – we get from old friends and new friends alike. Seeing the number of followers grow, being delighted by more hits on our fledgling website, and interacting with our compatriots in the craft beer universe…well, it’s enough to convince you that meliorism in the craft beer world does exist! And hopefully a preview of the thrill we’ll experience when we can finally do the same in person once our beer is flowing in the VBC taproom and beyond.
As a brewery-in-planning (our first formal name at the CBC in 2012) the power of social media is not something to be overlooked. As soon as Chris and I (ie, Erin) settled on The Virginia Beer Company as the official name for our enterprise we quickly decided on handles for many of our social media accounts. That said, we had to make a decision on what social media accounts to create handles for; there are quite a few and it didn't seem prudent to have a lot of Virginia Beer Co. entities floating around in perpetuity with no content. We decided on a choice few to start, and Chris was the first to change his workplace on Facebook to The Virginia Beer Company, LLC, which, word to the wise, actually created an unofficial Facebook page for the brewery! We’re working to get the official Facebook page launched very soon, so keep your browsers at the ready!
Twitter - @VirginiaBeerCo
Instagram - @VirginiaBeerCo
(Way more after the jump, click the link below to read on!)